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Apple’s Latest iPhone Sidelines Carriers From Buying Process

  • Company is taking different approach with new iPhone SE
  • Users will no longer need to provide carrier info at purchase
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WATCH: Apple introduced 5G versions of its low-end iPhone SE and iPad Air tablet during its virtual event. This is Apple CEO Tim Cook.Source: Bloomberg
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The debut of Apple Inc.’s latest iPhone brings a change to the way its U.S. customers can purchase the device, a move toward cutting wireless carriers out of the process and giving the tech giant more control.

Traditionally, when a user buys an iPhone at an Apple retail store or the company’s online store, the customer provides their wireless phone number and the last four digits of their Social Security number. That lets the carrier run a credit check and approve the transaction, but it adds time to the process and could be a barrier to closing the sale.