Spotify Signs On to Sponsor FC Barcelona’s Jerseys, Stadium
- The club will revamp its facilities to shore up finances
- Barcelona is only Spanish squad with negative spending limits
Fans show their support prior to the UEFA Champions League Round of 16 second leg match between FC Barcelona and Paris Saint-Germain at Camp Nou in Barcelona, in 2017.
Photographer: Michael Regan/Getty ImagesSpotify Technology SA, the music streaming service, signed a deal to put its name on the uniforms and stadium of FC Barcelona.
Under the terms of the long-term deal, Barcelona will rename its stadium Spotify Camp Nou in July. Spotify’s brand will appear on players’ shirts for the next four years, beginning with the 2022-23 season, the company said in a statement. Spotify said it would also use the sponsorship to promote musical artists.