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NFTs Are Coming to Instagram, Zuckerberg Says

Mark Zuckerberg

Mark Zuckerberg

Photographer: George Frey/Bloomberg
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Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg confirmed that the company is building the technical functionality so that users can display their NFTs on Instagram -- and even “mint” some NFTs within the app.

“We’re working on bringing NFTs to Instagram in the near term,” he said during an interview at the South by Southwest conference Tuesday, but declined to share specifics on when and how the feature might work. Zuckerberg spent most of the nearly 50-minute long conversation talking about the so-called metaverse, his vision for a more immersive version of the internet.