Bloomberg View columnist Barry Ritholtz looks at the people and ideas that shape markets, investing and business.
If the only thing you know about sports is who wins and who loses, you are missing the highest stakes action of all. The business owners that power this multibillion dollar industry are changing, and a new era of the business of sports is underway. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back page entertainment. And the decisions they make have huge consequences, not just for the bottom line, but for communities, cities, even entire countries.
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Schools are signing lucrative marketing agreements with betting apps, putting ads in front of students, fans
Louisiana State University Tigers fans cheer during a game.
Piper Hutchinson isn’t opposed to gambling. But the 25-year-old political communications major says she was “really concerned” with the email she received in January from the athletic department at Louisiana State University.
The message, which was also sent to a large number of LSU fans, encouraged recipients to download the Caesars Sportsbook app. The subject line: “$300 in Free Bets Await.” Hutchinson, a senior, says universities shouldn’t be encouraging their students to gamble.