U.S. Investment Firm Buys Belgian Soccer Club Standard Liege

Damjan Pavlovic of Standard Liege during a match in Luik, Belgium, on Dec. 2, 2021. — Damjan Pavlovic of Standard Liege during a match in Luik, Belgium, on Dec. 2, 2021.
Photographer: Jeroen Meuwsen/BSR Agency/Getty Images

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By David Hellier

March 11, 2022 at 10:28 PM UTC

Updated on

March 12, 2022 at 12:02 AM UTC

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U.S. investment firm 777 Partners LLC acquired Belgian soccer club Standard Liège, deepening its bet on what it considers undervalued sports assets in Europe.

The Miami-based firm bought a controlling stake from Bruno Venanzi, co-founder of energy company Lampiris and club president for the past seven years, Standard said Friday in a statement on its website. Terms weren’t disclosed.