Meta, Google Hit With EU, U.K. Probes Over Advertising Pact
- EU, CMA say they will cooperate closely in investigations
- Google says arguments about its pact with Meta are ‘false’
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Meta Platforms Inc. and Alphabet Inc.’s Google face European Union and U.K. antitrust probes into possible collusion over the way they operate online display advertising services.
The European Commission and the U.K.’s Competition and Markets Authority said they’re concerned that a pact between the two tech giants dubbed “Jedi Blue” could squeeze competitors out of the market for ads on publisher websites and apps.