Twitter Adds Shopping Catalog for Retailers in Commerce Push
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Twitter Inc. will give some businesses a new shopping feature to promote as many as 50 products in a digital catalog attached to their profile, part of a broader effort by the social network to expand into more shopping and commerce.
The new tool, called Twitter Shops, is only available to a limited set of retailers now. Users who click on the shopping icon from a retailer’s page will be directed to a product catalog. Clicking on a product will send the users off Twitter to the retailer’s website to make a purchase.