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SoftBank Internet Arm Plans NFT Mall to Grow Global Footprint

  • SoftBank’s Line unit plans global NFT marketplace this spring
  • Z Holdings also aiming to double PayPay users to 90 million
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SoftBank Group Corp.’s Z Holdings Corp. unit is betting on non-fungible tokens and its PayPay service to drive growth as it invests aggressively to expand its global presence.

SoftBank merged Line Corp., one of Asia’s most popular messaging apps, and Yahoo Japan last year to create an e-commerce and social media giant to compete with global tech leaders. The enlarged firm, Z Holdings, now plans to launch an NFT marketplace in 180 countries this spring and is spending large sums of money to double fintech unit PayPay’s users to 90 million, according to the company’s top executive.