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Vodka Drinkers Are Changing Brands in Wake of Ukraine Invasion
- Russia supplies very little U.S. vodka, limiting any impact
- Some U.S. buyers are shifting toward Ukrainian vodkas anyway
Empty shelves, formerly held for Russian-owned brand vodkas, following New Hampshire Governor’s ban on selling Russian liquor at a store in Nashua on March 1.
Photographer: Allison Dinner/BloombergRussia’s invasion of Ukraine is shifting vodka sales in the U.S., despite the fact that little Russian-made vodka is actually sold outside of Russia.
Some stores or consumers have been dumping brands with Russian-sounding names. But only around 14% of global vodka volume is produced in Russia, and almost all of that is sold in Russia, according to market-research firm IWSR. Worldwide vodka sales totaled $75.7 billion in 2020, according to GlobalData, another research firm.