Salesforce Is Holding Employee ‘Listening Sessions' Amid NFT Blowback

Photographer: Krisztian Bocsi/Bloomberg
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Salesforce.com Inc. is holding “listening sessions” with employees who are opposed to the software giant’s reported efforts to launch a new cloud-based service to support the creation and release of non-fungible tokens, or NFTs, according to a top executive.

The San Francisco-based company is building a competitor to NFT marketplaces like OpenSea, CNBC reported last month. The decision elicited push back from some employees who believe the effort violates Salesforce’s broader commitment to sustainability. Leadership is holding sessions with those workers who have concerns to understand their reservations, according to Chief Revenue Officer Gavin Patterson.