Authentic Brands Eyes Push Into Clothing, NFTs to Boost Reebok
- New owner also plans crypto payments for sneaker company
- ‘We’re going to pay attention to the brand,’ CEO Salter says
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Authentic Brands Group Inc., the owner of licensing and marketing rights to names like David Beckham and Juicy Couture, plans to expand clothing offerings and add NFTs and crypto payments to kickstart Reebok following its purchase of the brand.
With the acquisition of the athleticwear brand complete, Authentic on Tuesday said it signed about a dozen distribution partners operating in more than 80 countries, including Foot Locker Inc., Farfetch Ltd.’s New Guards Group and luxury goods maker Falic Group.