EU Unveils Rules to Force Firms to Share Product Usage Data

  • Rules affect company data, connected devices, cloud providers
  • Companies say rules could complicate international data flows

Amazon.com Echo Plus devices. 

Photographer: Chloe Collyer/Bloomberg
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The European Union unveiled new rules that will make it easier for users to transfer data generated from products like Amazon.com Inc.’s Alexa or a Tesla Inc. vehicle.

The European Commission’s Data Act will set rules on how companies can access so-called non-personal data, or data that does not contain any information that identifies an individual. The proposal will impact a wide variety of sources, including information collected in machinery and connected devices, such as smart home appliances.