NBA Star Antetokounmpo Signs Long-Term Deal With Meta’s WhatsApp
The signing is the messaging service’s first-ever endorsement deal.
Giannis Antetokounmpo
Photographer: Alika Jenner/Getty Images
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NBA star Giannis Antetokounmpo has signed a long-term deal with WhatsApp, the messaging service owned by Meta Platforms Inc., to promote the brand around the world.
The agreement is the first celebrity endorsement deal for WhatsApp. Executives plan to work with Antetokounmpo on content, events and community outreach, beginning at the NBA’s All-Star Game in Cleveland on Sunday evening. Financial terms weren’t disclosed.