Sofía Jirau Becomes First Model with Down Syndrome to Pose for Victoria's Secret

Lingerie retailer Victoria’s Secret & Co. is moving further away from its exclusionary casting choices of the past in a new advertising campaign that features a model with Down syndrome.

The campaign, which promotes the company’s “Love Cloud” intimates collection, features 18 women with diverse backgrounds and identities. Sofía Jirau, who is also a designer, becomes the first model with Down syndrome to front a Victoria’s Secret campaign. She is joined by models including Adut Akech, Hailey Bieber, Paloma Elsesser, and Imaan Hammam, as well as actor Miriam Blanco and Celilo Miles, a firefighter for the Nez Perce Tribe in Idaho. Also in the campaign is legacy supermodel Shalom Harlow, and Valentina Sampaio, who in 2019 became the first openly transgender model to work with the brand.