Heineken Warns Worst Inflation in Decade to Weigh on Beer
- Longer-term forecast is getting cloudier, Amstel brewer says
- Beer industry’s rebound from pandemic could prove fleeting
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Heineken NV warned it’s facing the worst inflation in a decade and said consumers may cut back on beer, threatening the industry’s recovery from the pandemic.
The brewer said it will raise prices for its beer by “courageous” amounts as it seeks to offset rising raw material and energy costs and “crazy” shipping rates. This is likely to dent demand for beer in households already strained from the rising cost of heating, food and clothing.