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Paramount+ Streaming Service Nears 33 Million Subscribers
- ViacomCBS will change its corporate name to Paramount Global
- Company’s streaming business grew to $1.3 billion in sales
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Paramount+, the streaming service that ViacomCBS Inc. is using to compete with rivals Netflix and Disney+, ended last year with 32.8 million subscribers, a sign that the media company’s investment in streaming is starting to pay off.
ViacomCBS, which said it’s changing its name to Paramount Global in a separate announcement, broke out Paramount+’s subscriber number for the first time while reporting its results for the final quarter of 2021. The company had previously reported a total streaming number that included Paramount+, Showtime and BET+.