Pandora to Design Marvel Superhero Jewelry in New License Deal
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Pandora A/S will make a jewelry line based on the superheroes of the Marvel universe under a new license deal with Walt Disney Co.’s comic book division.
The world’s largest maker of jewelry in terms of pieces sold, is focusing more on license deals which now contribute 5-10% of group revenue and have tripled in size over five years. Pandora already makes jewelry based on the Harry Potter and Star Wars franchises.