Technology
Financial Ads Are Stars in First-Ever Crypto Super Bowl
- Spots for FTX, Crypto.com featured talent like Larry David
- Rams beat Bengals 23-20 in game that went down to the wire
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Cryptocurrency exchanges and other financial services companies were stars amid a Super Bowl ad blitz that featured the return of many longtime sponsors and an overall more upbeat mood than last year.
The Los Angeles Rams emerged victorious, 23 to 20, over the Cincinnati Bengals in a surprisingly close match that saw the hometown team score a come-from-behind touchdown with less than two minutes left in the game. NBC, which broadcast the game, said it sold more than 70 spots, with some costing as much as $7 million for 30 seconds. YouTube said viewing of Super Bowl ads on TV screens during game day rose more than 35% from last year.