TAG Heuer’s CEO Arnault Says Prices to Increase for Most Watches
- LVMH brand to lift prices in April as material costs climb
- Swiss company to launch latest smart watch model in March
TAG Heuer, the maker of luxury watches worn by tennis star Naomi Osaka and actor Ryan Gosling, plans to boost prices for most of its watches later this year.
The Swiss brand, part of luxury giant LVMH SE, plans increases in April of about 5% to 6% for most timepieces, except smart watches, Chief Executive Officer Frederic Arnault said in an interview Friday. The increase will vary depending on the collection, he added.