Hyperdrive
Dude, Where’s My Bronco?
Ford took online reservations for its hottest vehicle in decades, but shipments have been anything but first-come, first-served.
Susan Joy Paul of Colorado Springs reserved a Ford Bronco to replace her 2009 Suzuki SX4 in the summer of 2020 and has yet to receive it.
Photographer: Rachel Woolf/BloombergThis article is for subscribers only.
Kevin Klimek’s lifelong loyalty to Ford Motor Co. hasn’t broken, but it’s bending.
When Ford launched a website to field new Bronco reservations in July 2020, Klimek, a 52-year-old network engineer, was hovering over his computer like a teenager keen on concert tickets. He put down his $100 deposit and figured if his wasn’t the very first booking, it was close.