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BMW’s Super Bowl Pick for Selling EVs: Schwarzenegger

The company’s commercial for its new SUV features the former California governor and Salma Hayek.

Arnold Schwarzenegger as Zeus 

Arnold Schwarzenegger as Zeus 

Source: BMW

If electric vehicle commercials were 1980s action films, Arnold Schwarzenegger would be, well, Arnold Schwarzenegger. 

The former governor/Terminator will be at it again this weekend, plugging BMW’s new plug-in, the iX SUV, during the Super Bowl. In the 60-second spot, Schwarzenegger plays a grumpy Zeus (“the God of Lightning”), wiling away retirement in Palm Springs, occasionally charging the neighbors’ golf carts and hedge trimmers. Hera, played by Salma Hayek, surprises him with the BMW and — spoiler alert — his mood improves.