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Samsung Ends Note and Bets Big on Foldables to Tackle IPhone

  • Company to end Note series and extend stylus to other phones
  • Keeping dual flagship strategy with Z series replacing Note
Samsung’s new Galaxy S22 Ultra smartphone.
Samsung’s new Galaxy S22 Ultra smartphone.Photographer: David Paul Morris/Bloomberg
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Samsung Electronics Co. is making the biggest change to its smartphone strategy in years by reorganizing around its big-selling Galaxy S and foldable Galaxy Z series of devices. The company plans to discontinue its Note lineup of stylus-equipped phones and instead distribute that capability across its portfolio while pushing premium foldables in its challenge to Apple Inc.

“In the near term, our operation will focus on a two-track strategy: flagship S series in the first half of the year and innovative foldable lineup in the second half,” TM Roh, who took over as Samsung’s mobile chief two years ago, said in a rare interview. “We will keep this strategy until there’s another major breakthrough and we are working hard to make it happen.”