DeVos Heir to $5 Billion Amway Fortune Bets on Family Office

  • Doug DeVos’s Continuum is investing in Michigan businesses
  • Politically prominent family has at least six investment firms
Doug DeVos Photographer: Qilai Shen/Bloomberg  
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Doug DeVos, heir to one of America’s biggest retail fortunes, is building up his own family office, marking at least the sixth private investment firm for the politically influential dynasty.

Continuum Ventures was created in 2020 by the 57-year-old son of Amway Corp.’s late co-founder Richard DeVos Sr., who used his fortune from the direct-selling giant to back conservative U.S. political causes and buy the Orlando Magic basketball team.