Ferrari Partners With Qualcomm to Upgrade Car Dashboards
- Automaker to explore tech opportunities with U.S. company
- New CEO Vigna seeks to shift the carmaker toward batteries
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Ferrari NV will partner with Qualcomm Inc. to overhaul its car dashboards as new Chief Executive Officer Benedetto Vigna tries to pick up the pace of the automaker’s shift toward batteries and digital technologies.
The companies will work together on a “digital cockpit” and explore opportunities to aid Ferrari’s tech shift, the Italian luxury-car maker said Tuesday. The partnership will extend to Ferrari’s esports activities.