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Culture & Design

Menus With Social Nudges, Tantalizing Words Can Spur Meatless Dining

Prompts encouraging small changes and mouth-watering descriptions of vegetables influence diners’ choices, according to new research. 

Vegetarian spring rolls with salad, served by a food truck in Mexico City.

Vegetarian spring rolls with salad, served by a food truck in Mexico City.

Photographer: Adriana Zehbrauskas/Bloomberg

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Let’s talk about dinner and reducing greenhouse-gas emissions. But let’s do it carefully, because, as it turns out, picking words matters.