Bumble Makes its First Acquisition with French Dating App Fruitz
- App where women make the first move buys France’s Fruitz
- Deal fits mission to promote healthy, equitable relationships
Source: Fruitz
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Bumble Inc. announced its first acquisition on Monday, making a move on French dating app Fruitz to increase its foothold in Western Europe and Canada.
Since it launched in 2017, Fruitz has expanded to countries including the Netherlands, Belgium and Spain, and is particularly popular with Gen Z, a demographic that accounts for an increasing segment of online dating. Fruitz seeks to be honest about one’s dating intentions by matching people who are looking for the same type of relationship by selecting identical fruit emojis. Bumble, which upended the traditional dating scene by giving women the first move, said Fruitz fits into its mission to promote relationships that are healthy and equitable.