Amazon Prime Fee Rising to $180, Not $139, for Many Members
- Monthly subscribers pay more and account for 52% of total
- Analysts say most members will take the price hike in stride
This article is for subscribers only.
When Amazon.com Inc. announced it was raising the price of its Prime program, the company said an annual subscription would climb $20 to $139. But slightly more than half of Prime members will end up forking over almost $180 a year.
That’s because they pay each month, a fee that’s rising to $14.99 from $12.99. The company introduced the monthly subscription in 2016 to attract more middle- and low-income shoppers. The strategy worked, and 52% of subscribers now pay each month, according to Consumer Intelligence Research Partners.