Selfridges to Offer Couples Therapy to Attract Shoppers

Selfridges & Co. is taking retail therapy to a whole new level offering customers not only the latest fashion choices but also self-discovery and even sex counseling sessions for couples and individuals.

The well-known British department store will start providing therapeutic experiences ranging from confidence coaching and empowerment sessions to sex therapy with a clinical psychologist and psycho-sexologist, according to a statement Thursday. The services will be on offer both in-store and online with Selfridges from Feb. 28 and range from 30 pounds ($41) to 150 pounds to book.