Digital Fitness Company Future Raises $75 Million in Funding

Future, a digital fitness company that pairs users with coaches, is raising funds as the industry realigns itself after years of disruption related to the pandemic.

The $75 million financing round was led by private equity firms SC Holdings and Trustbridge Partners. They’re joined by a variety of celebrity investors, including Fabletics cofounder Kate Hudson, her brother and actor Oliver Hudson, golfer Rory McIlroy, the NFL’s J.J. Watt and Thirty Five Ventures, which is NBA star Kevin Durant’s firm. Endeavor Group Holdings Inc., Harris Blitzer Entertainment and Optum Ventures were involved as well.