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Audemars Piguet to Boost Production as Brand Vies With Patek Philippe

  • Royal Oak maker’s revenue rose to 1.5 billion Swiss francs
  • AP to make more timepieces as demand for top watches soars
A 1993 Royal Oak Offshore luxury wristwatch, manufactured by Audemars Piguet.

A 1993 Royal Oak Offshore luxury wristwatch, manufactured by Audemars Piguet.

Photographer: Gianluca Colla/Bloomberg

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Audemars Piguet, the luxury Swiss watchmaker best known for its Royal Oak model, will increase production in 2022 as sales approach the level of rival Patek Philippe’s.

The company expects to make 50,000 watches this year, up from 45,000 sold in 2021, it said in an emailed response to questions. Revenue rose by about a third to 1.5 billion francs ($1.6 billion) last year, it said.