Investors Now Get Why Elvie’s Breast Pumps Need Bluetooth
- Maker of digital breast pumps sees better funding access
- Elvie product developments come as femtech interest soars
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When Tania Boler began raising funds for a wireless, smartphone-controlled device to help women strengthen their pelvic floors, prospective male investors were hesitant to speak.
“We were talking about tech to put inside the vagina. It’s a very binary issue, so a lot of investors just wouldn’t even take the meeting,” Boler, founder and chief executive officer of Elvie, said in an interview. “They were completely uninterested.”