Savings & Retirement
Why Budgeting Tips Are Booming on TikTok's Discover Page
Users of the short-video platform spent a lot of time talking about saving in a week of market dips and increased inflation fears.
Photographer: Hollie Adams/Bloomberg
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Budgeting had a big week on TikTok.
Maybe it was the volatility of the markets, maybe it was the threat of inflation, or maybe it was just the fact that ever-popular New Year’s resolutions for financial fitness get harder as the year advances. But this week, posts on the short-video platform with the hashtag budgeting surged on TikTok’s prominent Discover page.