Skip to content

Mondelez CEO Says Shoppers Will Begin to Push Back on Prices

Dirk Van De Put
Dirk Van De PutPhotographer: Victor J. Blue/Bloomberg
Updated on

Consumers have taken price increases in stride for some time now, but that willingness to pay more won’t last forever -- and could end with the pandemic, said Dirk Van de Put, chief executive officer of Mondelez International.

“So far, price increases have not had a lot of effect on volumes,” Van de Put said Friday in an interview with Bloomberg TV. Consumers have felt financially confident as their savings accounts have been bulked up and more stationary lifestyles reduced spending outside the home. Snacks and candies, like those sold by Mondelez, are an “affordable treat,” the CEO said, even with an inflation-driven markup.