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Ducati to Offer First Bespoke Motorcycle Service

Riders will work directly with the firm’s designers to create a one-of-a-kind ride, but only a limited number of slots are available.

Ducati Unica

Ducati Unica

Source: Ducati

Ducati has launched a new service that allows its customers to create unique motorcycle specifications.

Called Ducati Unica, it allows buyers to join the firm’s design teams at the Ducati Centro Stile and explain what they want from their bike, collaborating directly with the designers and technicians.