Comcast to Double Spending on Its Peacock Streaming Service to Boost Paid Subscribers
- Company to invest $3 billion in streaming content this year
- Peacock had more than 9 million paying subscribers at year-end
This article is for subscribers only.
Comcast Corp. plans to double spending on content for its Peacock streaming service this year in an attempt to attract more paying subscribers.
The company will invest more than $3 billion in film and TV programming and expects to ramp that up to $5 billion “over the next couple years,” Chief Financial Officer Mike Cavanagh said on an earnings call Thursday. The investment will be funded in part through cash flow from NBCUniversal’s other businesses, he said.