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Snapchat Adds Features to Augmented-Reality E-Commerce Ads

New AR shopping lens for Snapchatters

New AR shopping lens for Snapchatters

Source: Snap

Snapchat is adding features to its augmented reality advertising, working to help retailers actually get a sale from using their camera-overlay tools.

Snap Inc. has been training businesses to introduce products via camera overlays in its Snapchat app, so users can digitally try on a new lipstick shade or style of shoe. Now the company says businesses can add more information on top of their augmented reality advertisements, such as item descriptions, prices and links to purchase. The new feature will also enable brands to receive more granular analytics about which products are gaining attention in real time, the company said Wednesday in a blog post.