Older Americans Prefer to Get Electric Vehicles From Legacy Automakers
A Morning Consult survey shows a generational divide in EV preferences.
An exhibitor demonstrates plugging in a charging port for a Ford Motor Co. Mustang Mach-E during the Washington Auto Show on Jan. 21, 2022.
Photographer: Al Drago/BloombergBaby Boomers could provide legacy automakers an advantage as they ramp up competition with Tesla Inc. in the electric vehicle market, according to a recent poll conducted by Morning Consult.
In the survey of 2,200 U.S. adults, 38 percent of those born between 1946 and 1964 said they would prefer to buy an EV from a company that traditionally has produced gas-powered cars, while only 12 percent said they would prefer a manufacturer that offers only electric options. The survey showed a generational divide in the EV market, with both Baby Boomers and members of Generation X leaning toward legacy automakers, while Millennials and Gen Z preferred pure-play electric manufacturers: