Hyperdrive
Car-Buyer Backlash Looms as Automakers Pursue Software Riches
Are consumers ready to pay as much for features as manufacturers expect?
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It’s winter in Detroit, a time of year when the remote-start function on my Subaru goes from neglected smartphone app to ritual step before leaving the house. With highs in the low 20s, I want the engine warming and the seat heat fired up by the time I reach my car.