Businessweek
Is New York’s Romance With Social Clubs Merely a Pandemic Love Affair?
When the Core club reopens this fall, it will try to attract a clientele that wants to travel—not just stay home and hang out.
A rendering of the Core: New York rooftop.
Source: Core Club
When the Core club reopens its doors for power lunches and power cocktails and power workouts in a new location on Fifth Avenue, it will face more competition than ever before.
A new class of members-only clubhouses has cropped up in the past two years, already tweaking the way New York’s rich eat, play, and work. The revamped Core will join a field that includes Casa Cipriani, Zero Bond, three outposts of the Soho House empire, and an Aman Club, which will open a block away from Core in Midtown.