U.K.’s CMA to Review Fashion Retail Sector in Greenwashing Probe
- Competition agency will take action if greenwashing found
- Other sectors to be reviewed for misleading boasts this year
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The U.K.’s competition watchdog will review potentially misleading environmental boasts made by the fashion retail sector, as part of its investigation into greenwashing.
The Competition and Markets Authority said it will look into several common green claims across the British fashion sector including around recycled materials and ranges of clothing being branded as sustainable, it said on its website Friday.