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Mars Direct-to-Consumer Pet-Food Brand Nom Nom

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By Crystal Tse

January 14, 2022 at 7:13 PM UTC

Updated on

January 15, 2022 at 1:27 AM UTC

This article is for subscribers only.

Consumer products giant Mars Inc. has agreed to acquire direct-to-consumer pet-food brand Nom Nom in a push to snap up pet-related assets.

The Nashville, Tennessee-based Nom Nom will be an autonomous brand within Mars’s Royal Canin division, a representative for Mars said in a statement Friday. Mars declined to comment on the price.