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StubHub Files for Public Trading Debut Via Direct Listing

   

   

Photographer: Hunter Martin/Getty Images
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StubHub Holdings, which operates ticket resale platforms StubHub and Viagogo, is exploring going public via a direct listing, according to people with knowledge of the matter.

The company, led by Chief Executive Officer Eric H. Baker, confidentially filed paperwork with the U.S. Securities and Exchanges Commission and could pursue a direct listing as soon as this year, the people said. A transaction may value StubHub at more than $13 billion, and the firm is working with advisers including JPMorgan Chase & Co. and Goldman Sachs Group Inc. on the potential listing, some of the people said.