These NFT Watches Can Cost More Than a Real-Life Rolex
Meet Jesus Calderon of Generative Watches, whose virtual timepieces are commanding thousands of dollars—and, just maybe, pointing toward the future of collecting.
Source: Hodinkee
Originally published by Liz Stinson on Hodinkee.
Jesus Calderon is a watch guy. The 29-year-old Chicagoan is also a crypto enthusiast and a motion graphics designer. In recent years, Calderon has converged those two spheres to establish a burgeoning horological NFT market, where he designs and sells virtual watches under the banner of Generative Watches.
Calderon’s Gen Watches exist as digitally rendered spoofs on the timepieces you know and love – see his Rødex Daitona and Rødex Bitmariner. He designs the 3-D animations with the help of an algorithm and uploads the finished product (a JPG or GIF) to his store, where enthusiasts pay handsomely for them in an abstracted form of currency. Today, a watch made from pixels that you store on your hard drive and show off on social media can command as much as a Rolex Submariner. Welcome to the future.