China Blasts KFC Promo That Saw Diner Buy 106 Meals in One Go
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China is urging consumers to boycott a promotion offered by KFC and toy retailer Pop Mart International Group Ltd., saying it encourages food waste -- the latest example of a foreign brand running into trouble in the world’s second-largest economy.
The China Consumers Association said in a statement Wednesday that one person bought 106 meals, spending nearly 10,500 yuan ($1,650) to get an entire collection of toys. Others paid people to eat extra meals they purchased in the week since the promotion started or just threw the food away, it said.