Delivery Hero Eyes Advertising, Buy-Now-Pay-Later to Grow Sales
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Delivery Hero SE is looking to expand newer business offerings including selling advertising and allowing consumers to delay payments on purchases, both of which could help the company grow sales as it moves closer to profitability.
The company has rolled out a buy-now-pay-later service in the Middle East and North Africa as part of a test, Chief Financial Officer Emmanuel Thomassin said in an interview Tuesday. Delivery Hero also wants to better leverage its platform to grow ad sales, he said.