P&G Targets Metaverse in Search for Future Customers
- Company is highlighting its efforts at the CES trade show
- Customers spend ‘surprisingly long time’ on platforms
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Personal-care giant Procter & Gamble Co. is the latest big U.S. brand to expand its presence in the metaverse in a bid to attract new customers.
The maker of Tide detergent and Pampers diapers is offering attendees at CES a taste of its strategy, which includes a digital platform called BeautySPHERE that features virtual tours of the U.K.’s Kew Gardens. P&G aims to teach consumers about the plants used in some Herbal Essences products. In the real world, the company is pledging to plant a tree in the Mexican state of Veracruz, which is rich in biodiversity but experiencing rapid deforestation, for each participant that completes the journey.