The Peloton Analyst Who Called the Stock’s Crash Is Still Not a Buyer

  • Home-fitness company’s guidance cut prompts stock downgrades
  • About 90% of analysts had buy ratings at the start of the year
A Peloton stationary bike for sale at the company's showroom in Dedham, Massachusetts.Photographer: Adam Glanzman/Bloomberg
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Peloton Interactive Inc. was a Wall Street darling a year ago, with analysts almost universally recommending buying the home-fitness company’s shares after they had soared 434% in 2020.

BMO Capital Markets’ Simeon Siegel was the first bear to predict the stock’s subsequent crash, and he says the pain isn’t over.