CES Comeback Bid Stymied After Omicron Spooks Participants
- Amazon, Google and other big names ditch in-person CES plans
- Show determined to go on after last year’s virtual-only affair
Attendees during CES 2020 in Las Vegas.
Photographer: Bridget Bennett/BloombergThis article is for subscribers only.
Next week was meant to mark a key moment for the tech world, with executives from some of the biggest companies descending on CES in Las Vegas to hobnob, share strategies and remember what life was like before the pandemic.
Instead, most of them will be attending the event remotely -- if at all. The annual gathering will soldier on in-person, but with just a diehard contingent venturing to Vegas. Companies like Amazon.com Inc., Alphabet Inc.’s Google and Intel Corp. scrapped plans to go, and many of the show’s presentations have shifted online. Tech news outlets also have dropped out.