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U.S. Shopping Visits to Discount Retailers Surged in December

  • Data from Placer.ai bodes well for TJX, Burlington and Ross
  • Foot traffic exceeded pre-pandemic levels at discount chains
A T.J. Maxx store in the SoHo neighborhood of New York.

A T.J. Maxx store in the SoHo neighborhood of New York.

Photographer: Gabby Jones/Bloomberg

Americans flocked to off-price retailers during the holiday period, with visits rising above pre-pandemic levels, according to new data. 

Foot traffic at T.J. Maxx and Marshalls, both owned by TJX Cos., rose 14.7% and 16.2%, respectively, from Dec. 1 to Christmas Day compared with a year earlier, data from analytics firm Placer.ai show. Burlington Stores Inc.’s foot traffic increased 17.5%, while Ross Stores Inc.’s rose 22.2% during the same period. Nordstrom Rack’s 39.8% traffic jump was the largest increase among discount retailers that Placer.ai analyzed. The company uses mobile-phone data to determine store visits.