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Mercedes Swept Up in China Internet Furor Over Models’ Eyes

  • Car brand has removed ad from social media, Global Times says
  • Foreign firms often encounter consumer nationalism in China
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Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national debate over depictions of Asian-looking features by foreign companies.

The video was posted on Mercedes-Benz’s official Weibo account on Saturday and later removed due to public backlash, the Communist Party’s Global Times newspaper said. “The makeup of the female model looked like slanted eyes and once again aroused a heated discussion from netizens with many blaming that the makeup reflects Western stereotypes about Asian people,” the paper said Tuesday.